Aspire Early Intervention provides early intervention therapy options for children with autism spectrum disorders and developmental issues.
Like many clients, Aspire came to us with their existing marketing materials, because they had heard we ‘create order from chaos’. We sat down with their team, consulting with them to first establish what really didn’t work for them in their existing marketing materials and as a result categorising each one and fitting them into an overarching sales ‘story’. Then we ran a series of workshops focusing on storytelling and how to write for an audience to guide the team through the content creation process.
Content writing guidelines and a basic ordering principle established, we then set to work extending the existing logo into a more fully thought out brand, creating a comprehensive style guide along the way.
At the end of all this, we created a new suite of marketing materials for Aspire. We concentrated on print first, and are embarking on new online courses and emailers, as well as a continuation of a website update, this year.