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Patrice Newell’s farm shop ux/ui

September 13, 2017 By Eli B

Patrice Newell wordpress website design
Patrice Newell’s new homepage

Patrice Newell’s biodynamic farm produce has long been available exclusively from her own online shop. A true innovator in farming, a writer, progressive political thinker and art lover, her online presence as well as legacy technology were in real need of an update to accomodate and reflect her multi-faceted business and personality, and create a space for the community that is involved in the farming business.

The website is at the core of this project, which to a large extent involved sorting out all technical issues and re-writing, ordering, migrating and updating a huge amount of existing content. A similar exercise on a smaller scale to update Patrice’s email marketing was the natural extension of it, and the online spaces that host her large community of garlic fans, book fans and fellow country based progressives are an equally natural next step.

Patrice Newell online fram shop front page | design by Eli Brassé

A screengrab of the pre-existing site, before we took it on

Patrice Newell old site

See the site at patricenewell.com.au

Filed Under: brands, copywriting, homepage, html email campaigns, marketing, online, websites, WordPress coding, work, workshops

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