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Greens election campaigns

May 18, 2019 By Eli B

NSW State and federal election campaigns, 2019

This year, I have been responsible for artwork for print materials and digital and street advertising, and remained responsible for the design of the “How to Vote” card. The Australian Greens team created the template design and style guide.

I oversaw production and supply liaison, and created a new, automated design process for the “How to Vote” card.

I was responsible for liaising with and training local campaign teams across 93 state electorates and 47 federal electorates.

NSw Greens 2019 federal election how to vote card
example “How to Vote” card

NSW Local Government election campaigns, 2016 and 2017

Over the last two years, I have been the campaign designer on the local government election campaigns. I was also responsible for leading and training local campaigns, producing marketing materials for print and web, placing advertising, and leading other staff members and volunteers. In 2017, I was promoted into the role of co-ordinating and overseeing print production and delivery as well as being the leader of the design team.

With over a hundred candidates across dozens of councils in the state, the Greens more than doubled their representation across the two elections from 28 to 60 councillors, and are now also holding four mayorships, up from one.

"Good Planning" facebook image, design by Eli Brassé
"Good Planning" facebook image, design by Eli Brassé
"Good Planning" facebook image, design by Eli Brassé

social media images around planning issues

"Every kid deserves a park" coreflute, design by Eli Brassé
"Green Spaces" coreflute, design by Eli Brassé

two examples of a series of “corflute” posters for supporter’s fences and windows

Federal election campaign, 2016

The Federal election team works closely together across Australia, with a few dozen members on the design and media team. I was part of the design team responsible for NSW and mainly involved in creating billboards and other street advertising, as well as digital and social media advertising. I was, again, taking the lead on the production of the “How to Vote” cards, training a team of volunteers and ensuring each of the 47 electorates received perfectly produced materials on time election day.

Greens billboards 2016
one of the series of billboards
example of digital advertising (for the Guardian Australia)
Greens NSW social media series, federal election 2016 - 1 of 3
Greens NSW social media series, federal election 2016 - 2 of 3
Greens NSW social media series, federal election 2016 - 3 of 3

series of social media posts after our on-train ads were pulled by Transport NSW

2015 NSW election campaign

From September 2014 to the end of March 2015, I was part of the largest campaign team The Greens have ever put together. I was responsible for the style guide for all campaign materials, as well as for producing and/or overseeing the production of all kinds of printed materials, working with the media buyers on advertising, and with the media team on social media and policy releases. I was responsible for liaising with all local campaign teams for Greens candidates across 93 electorates around NSW, as well as for liaising with suppliers.

I was senior designer to two staff and a dozen volunteers, as well as a small team of four on logistics and technical support, and sometimes giving direction to the organising and volunteer coordinating teams.

Greens NSW election campaign 2015, printe mtaerials, design by Eli Brassé
print materials: postcards, brochure templates for electorates, brochures for issues-based campaigns, candidate letters, media releases
Greens NSW election campaign 2015, street advertising, design by Eli Brassé
street advertising: corflute posters for issues and candidates
billboards and other street advertising
Greens NSW election campaign 2015, social media images, design by Eli Brassé
social media materials
online materials: NSW state website, candidate social media page, candidate website

Filed Under: brands, brochures and leaflets, campaigns, Drupal, online, print, style guides, websites, WordPress coding, work, workshops

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