NSW State and federal election campaigns, 2019
This year, I have been responsible for artwork for print materials and digital and street advertising, and remained responsible for the design of the “How to Vote” card. The Australian Greens team created the template design and style guide.
I oversaw production and supply liaison, and created a new, automated design process for the “How to Vote” card.
I was responsible for liaising with and training local campaign teams across 93 state electorates and 47 federal electorates.
NSW Local Government election campaigns, 2016 and 2017
Over the last two years, I have been the campaign designer on the local government election campaigns. I was also responsible for leading and training local campaigns, producing marketing materials for print and web, placing advertising, and leading other staff members and volunteers. In 2017, I was promoted into the role of co-ordinating and overseeing print production and delivery as well as being the leader of the design team.
With over a hundred candidates across dozens of councils in the state, the Greens more than doubled their representation across the two elections from 28 to 60 councillors, and are now also holding four mayorships, up from one.
social media images around planning issues
two examples of a series of “corflute” posters for supporter’s fences and windows
Federal election campaign, 2016
The Federal election team works closely together across Australia, with a few dozen members on the design and media team. I was part of the design team responsible for NSW and mainly involved in creating billboards and other street advertising, as well as digital and social media advertising. I was, again, taking the lead on the production of the “How to Vote” cards, training a team of volunteers and ensuring each of the 47 electorates received perfectly produced materials on time election day.
series of social media posts after our on-train ads were pulled by Transport NSW
2015 NSW election campaign
From September 2014 to the end of March 2015, I was part of the largest campaign team The Greens have ever put together. I was responsible for the style guide for all campaign materials, as well as for producing and/or overseeing the production of all kinds of printed materials, working with the media buyers on advertising, and with the media team on social media and policy releases. I was responsible for liaising with all local campaign teams for Greens candidates across 93 electorates around NSW, as well as for liaising with suppliers.
I was senior designer to two staff and a dozen volunteers, as well as a small team of four on logistics and technical support, and sometimes giving direction to the organising and volunteer coordinating teams.
