Guru Orange is a boutique digital agency that has long focused on the government, NGO and small business sectors. While most projects focus on UX/UI design, others are more traditional graphic design projects, social change campaigns, writing projects, and more. Guru Orange functions like a co-op, with a core of two owners/founders and a group of dedicated freelancers supporting them.
Guru Orange is also behind online video conversation start up, Sage.fm.
Eli grew up in Austria and started design as a teenager, with photo retouching in the days of pens and airbrushes in my dad’s small agency. During the next few years spent studying philosophy and travelling around Europe, she started taking more and more commissions for work as a commercial artist, and worked as a junior graphic designer. She finally decided to study design and photography, coming to Sydney in 1998 to do so.
Eli has worked as a designer ever since graduating in 2003, both in studio environments and as freelancer. In 2012, after the birth of their son, Eli and her partner Gideon decided to combine their expertise in communications, design and technology and founded boutique digital agency, Guru Orange.
Obsessed with wires and cables from the age of two, Gideon’s love of electronics was fuelled when he got his first computer – an Apple II. Spending his early adolescence teaching himself to program in BASIC and hexadecimal (“Machine Language For Beginners”, anyone?), his programming days culminated in a house monitoring application to track the movement of his parents.
His days as a coder ended there, however, and most of his career has been in the arts, community building and as a freelance writer. But technology was never far from Gideon’s thoughts, and so starting a digital design agency with his partner, Elisabeth, was a natural next step.