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Sage.fm brand & ux/ui

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Sage.fm online video conversation platform

Sage.fm is an online video conversation platform, connecting experts (Sages) with those valuing their advice (Seekers). Currently, the start-up’s focus is shifting from product development to sales and marketing, with a number of early customers using the platform already.

The Sage.fm brand is premised on two principles, of elevating the Sages and of creating a brand that is high-end but stays in the background.

Sage.fm logo | design by Eli Brassé
Sage.fm live conversation screens

The live conversation is, naturally, at the heart of the platform. The design enables browser-based conversations across all types of devices, while delivering information about time and money spent and more.

The profile and dashboard pages are bootstrap-based, mobile-first designs that aim at reducing visual clutter while delivering on the brand principles.

Sage.fm dashboard | design by Eli Brassé
Sage.fm profile page | design by Eli Brassé

See more at sage.fm

Raw Money brand, id & ux/ui

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Raw Money front page | design by Eli Brassé

Raw Money founder Margie Stewart and I have collaborated on setting up this unusual new business over the last year or so now. Margie came to me with an idea for a brand new business, and has given me the opportunity to work with her on setting up the brand from the ground up. We started with a series of workshops to develop a brand and communications strategy in a collaborative manner, and took these outcomes into creating a set of core images to symbolise the concepts behind Raw Money and the Raw Money logo. We then moved on to using the core brand design on stationery, the Raw Money blog site, and materials used in client sessions, as well as developing a brand style guide and content style guide.

Taking its cues from Renaissance paintings, the image concept speaks to new life being created out of the ruins of the old. All images have butterflies – symbol of transformation – in them, as well as flowers, symbol of youth and the force of life, while many also have hints of mortality. The Sydney houses these images are superimposed on are a representation of wealth that lies dormant.

Raw Money subpages on smaller screens | design by Eli Brassé

Raw Money imagery | design by Eli Brassé

See the site at rawmoney.com.au

Patrice Newell’s farm shop ux/ui

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Patrice Newell wordpress website design
Patrice Newell’s new homepage

Patrice Newell’s biodynamic farm produce has long been available exclusively from her own online shop. A true innovator in farming, a writer, progressive political thinker and art lover, her online presence as well as legacy technology were in real need of an update to accomodate and reflect her multi-faceted business and personality, and create a space for the community that is involved in the farming business.

The website is at the core of this project, which to a large extent involved sorting out all technical issues and re-writing, ordering, migrating and updating a huge amount of existing content. A similar exercise on a smaller scale to update Patrice’s email marketing was the natural extension of it, and the online spaces that host her large community of garlic fans, book fans and fellow country based progressives are an equally natural next step.

Patrice Newell online fram shop front page | design by Eli Brassé

A screengrab of the pre-existing site, before we took it on

Patrice Newell old site

See the site at patricenewell.com.au