process

We have researched a variety of tools and methods used in environments ranging from campaigns to save forests to internet startups.

We start every project with bringing the whole team together in a workshop environment, to create some benchmarks together that we will use throughout the project to check back in with what is at the core of it.

As a team, we will also set out a detailed project plan that makes sure you only embark on projects you can deliver. We will employ only functionality you can manage well, within your available time and resources. We will create a framework with deadlines at each stage, too.

Some tools we have put together from great resources include –

• Lean Canvas
• Common Cause handbook
• Our Brand Basics questionnaire

When it comes to making creative decisions, you’ll be surprised about the confidence you have gained during the initial basics and project plan stages. As we move into making it real, you will now be able to check back in with the core values you have identified, asking yourselves if your communication is consistent with them. Some good questions to ask:

• Am I just describing the features of my product, or am I talking about its benefits to the user/customer?
• Is my UVP (unique value proposition) clearly spelled out?
• Am I telling the user/customer clearly what to do (Call To Action)?
• Am I referring to the value sets I have identified or am I reminding the user/customer of values I don’t wish to activate?
• Am I using words and images to frame my message in a way that helps me?